2023-2024 HealthNet Development & Outreach AmeriCorps VISTA
The VISTA Member’s objectives for this project are to secure revenue across fundraising sectors, implement outreach efforts and increase community awareness of HealthNet’s programs and services, refine HealthNet of Rock County’s social and digital media strategy, and further efforts of HealthNet of Rock County’s fundraising committee. Through the VISTAs service patients can be seen at no cost which can keep patients out of poverty by not receiving unaffordable medical bills.
Further secure revenue across fundraising sectors to allow future services and resources to its patients.
- Research and create resources for staffers about HealthNet’s fundraising software and how to more effectively utilize software for fundraising purposes.
- Engage in fundraising committees and sub committees to create marketing and engagement tools to enhance events and other fundraisers.
- Research and write applications for grants and funding opportunities for Development Director and CEO to further provide resources for patients. Member Activity: VISTA will develop a continuation plan/guide for future VISTA members to carry out project.
Implement outreach efforts with the goal of increase community awareness of HealthNet’s programs and services.
- Research and then create marketing and outreach materials that will create awareness of the clinics services.
- Research best practices and then launch a patient outreach program to local businesses that frequently employ our patients.
- Understand past and current engagement communications efforts and refine and implement improved engagements to promote community outreach opportunities.
- Develop a sustainability plan for future VISTA members
Refine HealthNet of Rock County’s social and digital media strategy.
- Research best methods and then create a report for social and digital media strategy and a social calendar for promoting organization.
- Design graphics that coincide with HealthNet of Rock County’s branding guide to further promote organization.
- Implement the social media and digital campaign strategies outlined in report. Measurable by completion of strategies in report.
- VISTA will develop a continuation plan/guide for future VISTA members to carry out project
Maintain efforts of HealthNet of Rock County’s fundraising committee.
- : Research current and new processes to implement creative ways to thank donors.
- Incorporate new process to share and promote recognition of donors online via social media/website.
- Research and implement unique donor connection opportunities to try to establish a network/community of likeminded supporters of HealthNet.
- VISTA will develop a continuation plan/guide for future VISTA members to carry out project